B.: 1998, 'The Four Faces of Corporate Citizenship', Business and Society Review 100(1), 1вЂ“7.Д¬arroll, A. B.: 1991, 'The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders', Business Horizons 34(4), 39вЂ“48.Д¬arroll, A. B.: 1979, 'A Three Dimensional Model of Corporate Social Performance', Academy of Management Review 4, 497вЂ“505.Д¬arroll, A. Logsdon: 1996, 'How Corporate Social Responsibility Pays Off', Long Range Planning 29(4), 495вЂ“502.Д¬arroll, A. Bloodgood: 2002, 'Citizen Behaviour and the Creation of Social Capital in Organisations', Academy of Management Review 27(4), 505вЂ“522.Д«urke, L. McIntosh (eds.), Perspectives on Corporate Citizenship (Greenleaf, Sheffield), pp. 211вЂ“229.Д«irch, D.: 2001, 'Corporate CitizenshipвЂ“Rethinking Business Beyond Corporate Social Responsibility', in J. Van Loon (eds.), The Risk Society and BeyondвЂ“Critical Issues for Social Theory (Sage, London), pp. Lash: 1994, Reflexive Modernization (Stanford University Press, Stanford).Д«eck, U.: 1997, The Reinvention of Politics (Polity Press, Cambridge).Д«eck, U.: 2000, 'Risk Society Revisited: Theory, Politics and Research Programmes', in U. Behind this relatively innocuous mask then, the true face of corporate citizenship suggests that the corporate role in contemporary citizenship is far more profound, and ultimately in need of urgent reappraisal.ДЄndriof, J. Consequently, 'corporate citizens' are substantially more than fellow members of the same community who cosily rub shoulders with other fellow citizens while bravely respecting those other citizens' rights and living up to their own responsibility as corporations вЂ“ as the conventional rhetoric wants us to believe. However, the more that governmental power and sovereignty have come under threat, the more that relevant political functions have gradually shifted towards the corporate sphere вЂ“ and it is at this point where 'corporate' involvement into 'citizenship' becomes an issue.

This suggests that citizenship consists of a bundle of rights conventionally granted and protected by governments of states.

Being a political concept, citizenship can only be reasonably understood from that theoretical angle. The paper then proposes a new direction, which particularly exposes the element of 'citizenship'. These conventional views of corporate citizenship are argued to contribute little or nothing to existing notions of corporate social responsibility and corporate philanthropy. This paper traces the development of corporate citizenship as a way of framing business and society relations, and critically examines the content of contemporary understandings of the term.

Beyond the mask